Why Buying a Card Is More Important Than Remembering the Birthday

We live in an age where your smartphone reminds you of everything. Birthdays, bin day, the exact time your cat’s flea treatment is due—it’s all there, spoon-fed to your brain like Ready Brek. Remembering someone’s birthday isn’t a sign of love anymore. It’s just proof you haven’t disabled notifications.

But the card? That’s where the real test begins. Because buying a card means getting off your backside and making a choice—like deciding between a jam doughnut and a sausage roll at Greggs. The card you pick says more about your relationship than your last twenty conversations combined.

Pick a bland, limp card with a faded rose and the words “Many happy returns” in Times New Roman, and you might as well send a carrier pigeon with “meh” written on its wing. But choose something from us—funny, heartfelt, weird, or slightly inappropriate—and you’ll look like the emotionally intelligent genius your mum wishes you were.

It’s the difference between handing over a lovingly-wrapped gift and just chucking someone a £10 note and muttering “Treat yourself.” A great card says, “I made the effort,” even if, in reality, you were stood in your pants with a cuppa scrolling online five minutes before the post went.